There's one basic reason why Imperial Frozen Foods has become one of the largest suppliers of frozen and processed fruit: Our reputation for standing behind our products.

We always deliver what we promise. And always at the price quoted. You never have to be concerned about whether you'll get delivery. Or whether the price will be renegotiated if supply turns short.

Call us first. Call us last. Or call us in between. But be sure to call Imperial for a quote. You'll find it's one of the most profitable calls you ever made.

Remember . . . Imperial is a department store of frozen fruits. We offer the variety you want . . . in the style that you need . . . in the sugar ratio desired . . . in the grade and quantity that suits you . . . at the time of year that you use them . . . at competitive sources of supply.

MAKE IMPERIAL YOUR HEADQUARTERS FOR FROZEN FRUITS AND BERRIES.