Imperial Launches a New Brand - Happy Healthy
Smoothie and overnight oats enthusiasts looking for exciting, clean label, Non-GMO and convenient products now have a range of products to add to their shopping cart as Imperial Frozen Foods launches its Happy Healthy™ frozen product range this month in grocery stores across the country.
Happy Healthy Frozen Smoothies
Happy Healthy™ offers five 8oz Smoothies, three 8oz Overnight Oats and a 10oz Acai Bowl. These super convenient 'better for you' products combine farm-frozen nutritious ingredients in a convenient usable package that can be recycled. Just add a liquid of choice to the contents of the smoothie cup, pour the entire contents into a blender, blend and pour back into the cup. The lid has a convenient hole for a straw so the smoothie can be consumed on the go. The Overnight Oats just need your liquid of choice, leave in the refrigerator overnight and in the morning, mix the product and you have a healthy, convenient breakfast. The Acai bowl contains organic ingredients and is simply a thaw and serve product.
"Consumers are asking for convenient, healthy options at a reasonable price and we heard them loud and clear!" said Imperial Frozen Foods Vice President of Sales, Alex McIntosh. "We have seen consumers resonate with these items at quick serve restaurants and juice bars and we wanted to bring these great options to the frozen aisle for consumers to enjoy at home."
Imperial has launched these products into the retail channel with a recommended retail price of $4.49 on the Smoothies and Overnight Oats; and a $6.99 price points on the Acai Bowl. The products will be launching in October in over 2500 stores with retailers such as Wal-Mart, Albertsons, Hy-Vee, Lowes Foods, Harris Teeter, Heinens, Foodtown and Fairway with many more retailers committed to launching over the coming months.